Mountaintechs

About the Project

MountainTechs is a virtual community of passionate outdoor enthusiasts, ranging from highly experienced to expert. Each MountainTech participates actively in one or more self-powered mountain sports – hiking, backpacking, camping, mountain climbing, rock climbing, paddling, mountain biking, trail running, skiing or other snow sports, fishing. Over 1,000 MountainTechs live in all 50 states and Canada, and play outdoors across the U.S. and globally.

W.L.Gore & Associates sponsors this project as one way to get closer to consumers….gaining input on consumer wants and needs, on reactions to planned products and campaigns….and as a way to get word out on Gore products and Gore’s customers’ (the brands) products.

MountainTechs appreciate quality outerwear that makes their outdoor experience in wet and/or cold weather more comfortable and more enjoyable. Many are “gearheads”, as passionate about their gear as their activities. They are connectors, knowing and linking to lots of others with similar interests. Many have a leadership role in one or more clubs or organizations.

The MountainTechs project is designed and operated by CEI-Star for W.L.Gore & Associates (makers of GORE-TEX® and WINDSTOPPER® fabrics).

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